Website Terms

You may read this website and submit an inquiry for legitimate business purposes. Please do not attempt to disrupt the site, submit automated or deliberately false submissions, or use the inquiry form to send unsolicited offers.

Submitting the form on the contact page is a request for a conversation. It does not create a services agreement, reserve capacity, book a meeting, or commit either side to anything. Any engagement follows a separate written scope agreed in advance, including what is delivered, over what period, and on what commercial terms.

Marketing performance depends on factors outside any provider’s control, including your offer, pricing, market conditions, sales follow-up and platform behaviour. Nothing on this website is a promise or projection of leads, customers, revenue, cost per acquisition or return on ad spend.

The calculator on the home page is an arithmetic illustration using values you enter. Its defaults are illustrative inputs, not benchmarks, forecasts or Northbound Performance results. Its outputs exclude service fees, operating costs, refunds, repeat revenue and profit, and the cost figure it shows is media-only, not fully loaded cost per customer. Do not rely on it for budgeting or financial decisions.

Industry playbooks on this website are illustrative examples of how work can be structured. They are not case studies, client results, or descriptions of specific engagements, and they are not professional, legal, medical or financial advice.

Where paid media is part of an engagement, advertising budgets are your spend with the advertising platforms and are separate from service fees. Budgets and scope are approved by you before anything is launched.

The text, layout, diagrams and wordmark on this website belong to Northbound Performance. Please do not copy or republish them as your own. Third-party platform names mentioned on this site belong to their respective owners and their use does not imply any partnership, certification or endorsement.

We aim to keep this website accurate and available, but it is provided as-is. Pages may change, and access may be interrupted for maintenance or reasons outside our control.

How inquiry information is handled is described in the Privacy Policy.

Questions about these terms can be sent through the contact page.