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Northbound Performance

Performance marketing & lead generation

More than clicks.A clear pathto customers.

We connect paid media, creative, landing pages, and lead follow-up—so every part of your marketing works toward the same goal: better business opportunities.

Let’s talk growthExplore our approach

Strategy. Execution. Measurement.

The acquisition system

Process diagram

  1. 01

    Attract

    Paid media + creative reaching the right demand

  2. 02

    Convert

    Pages and forms built for one decision

  3. 03

    Qualify

    Routing, response and qualification criteria

  4. 04

    Improve

    Outcomes fed back into targeting and message

Illustration of how the parts connect. Not a live dashboard, forecast or performance claim.

  • 01Paid media
  • 02Performance creative
  • 03Conversion
  • 04Lead operations
  • 05Measurement

02The gap most budgets fall into

The ad is only
the beginning.

In most businesses the ads are handled by one party, the website by another, and follow-up by whoever is free. Each part looks acceptable on its own. The handoffs are where the money leaks.

A click that lands on a page written for someone else, a form that asks for too much too early, an inquiry that waits until tomorrow — none of those show up as a failure in a campaign report. They show up as spend without customers.

We build the whole path, so a change in one place is measured everywhere it matters.

One continuous path

  1. Ad

    A promise is made

  2. Page

    The promise is kept, or lost

  3. Form

    Only what you need, in order

  4. Response

    Answered while intent is high

  5. Conversation

    A real opportunity

Every step is measurable

And every step is a decision

03What we run

Six parts of one system.

Engaged individually or together. Each one is scoped to your business and measured against the same outcome: qualified opportunities.

04Built around your business

The system is the same. The playbook isn’t.

Choose a category to see how we would think about the audience, the conversion path and the numbers that matter.

Example approachHome services

Home services & restoration

Demand is often urgent and local. The winner is usually whoever answers first with a credible, specific response.

Example audience

Homeowners and property managers inside defined service areas, reached with problem-specific messaging and clear service-area qualification.

Measurement priorities

  • Speed to first contact attempt
  • In-area versus out-of-area lead share
  • Cost per qualified job inquiry, not cost per form fill
  • Job type mix versus the work you actually want

Example conversion path

  1. 01Problem-led ad naming the exact situation and the service area
  2. 02Fast mobile landing page with a short qualifying question first
  3. 03Two-step capture: situation and location, then contact details
  4. 04Immediate routing to a person who can call back quickly
  5. 05Multi-attempt follow-up with a documented stop point

Example approach. Actual scope depends on your service areas, capacity and intake process.

Discuss fit for your businessSee all playbooks

05How we work

One connected acquisition system.

Four stages, run as a loop. We test, read the outcome data, and change the next decision — instead of promising a timeline nobody can control.

  1. 01

    Diagnose

    Understand the offer, the economics and where the current path breaks.

  2. 02

    Build

    Assemble the pieces so the ad, the page, the capture and the CRM agree.

  3. 03

    Launch

    Go live deliberately, with tracking verified before spend scales.

  4. 04

    Improve

    Test, read the outcome data, and feed it back into every upstream decision.

See the full approachBrowse services

06Start with the economics

Do the numbers even work?

Before channels or creative, it helps to see the shape of the maths. Change the inputs to your own figures and watch what happens to acquisition cost.

Illustrative inputs, not a forecast or Northbound results

Media budget paid to the platforms

What one inquiry costs today

Share of inquiries that become customers

Revenue from the first purchase or job

Estimated leads
125
Estimated new customers
25
Estimated revenue
$62,500
Media-only CAC
$400

Outputs are arithmetic on your inputs. They exclude agency fees, operating costs, refunds, repeat revenue and profit.

Media-only CAC is spend divided by estimated customers. It is not fully loaded customer acquisition cost. Enter a cost per lead above zero to see a value.

No personal information is collected by this calculator.

07Questions

Straight answers.

If something here isn’t covered, ask us directly — we would rather answer than guess.

Your next stage of growth starts with a better system.

Tell us what you sell, where the path breaks today, and what a good customer is worth. We will tell you honestly whether we are the right fit.

Let's talk growth